The culmination of these occurrences all in the same week, was what made me decide I would stop developing artists and devote my full focus towards learning to master music streaming promotion. After being in the music business for 10 years, I had learned much about timing. And the time to get involved with Spotify was now! My research led me to discover that the 3 major labels each owned a percentage of Spotify. Upon speaking with major record label contacts, I discovered the majority of their revenue now comes from Spotify payments. The enticement the major labels now use to attract trending artists to sign is the fact that the label owns many popular Spotify playlists and will promote the song heavily (in exchange for the artists streaming royalties–of course). As a manager, telling my clients that Soundcloud was dying and they should start to focus on their Spotify promotions didn’t come with much approval. Some had spent months to years building strong Soundcl...
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